 |
| https://fortunedotcom.files.wordpress.com |
Through thousands of letters and complaints McDonald's finally answered the demands in bringing breakfast to the all-day lunch/dinner menu. Deemed a "no brainer" by Bentley, McDonald's had been holding out for the extreme makeover for years because it seemed that costs would out way the benefits. Through just one week of the menu change has resulted in a 4.5 percent increase in daily revenue. This new move comes after the chain hit its lowest quarterly growth in the past 3 years. McDonald's not anticipates to subsidize all day breakfast in an attempt to bring in new customers and maximize profit. President of McDonald's said Tuesday, "The successful launch of All Day Breakfast proves that when we listen to and respond to our customers and align around a great execution plan, we will grow our business and take share." McDonald's assumes all responsibility for recent business tactic and will continue to experience growth.
For years all day breakfast was unattainable to the business because of their techniques in the kitchen, but by limiting the menu to a handful of breakfast items McDonald's is now able to appease the consumer. If new menu items can attract new customers the business will inevitably bring in more profit. The business can keep prices low and beat their competitor by offering a meal with good value at a fair price, so when the supplier can provide a product that more people want, like they have with the breakfast menu, they can make more money. The author makes a good point in saying that McDonald's has a bigger issue in mainstream society that disapproves fast food. Bentley argues that the all day breakfast may get people through the door, but in order to truly fix their problem they need to reevaluate the public's perception and provide a fresher outlook on fast food.
You did a great job explaining how bringing all-day breakfast is helping McDonald's rebound from their worst quarter of sales. Good organization but there are some grammatical mistakes you should fix.
ReplyDeleteNice work, Adam, this was clearly well thought out. I appreciate your affinity for the topic and support many of the ideas you raise, however, Subway is not leading McDonald's in global locations.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteVery well-written. Good examples in terms of pricing/price costs. Maybe mention some of the alternatives McDonald's can provide instead of using the all breakfast option.
ReplyDeleteVery well-written. Good examples in terms of pricing/price costs. Maybe mention some of the alternatives McDonald's can provide instead of using the all breakfast option.
ReplyDeleteVery well-written. Good examples in terms of pricing/price costs. Maybe mention some of the alternatives McDonald's can provide instead of using the all breakfast option.
ReplyDeleteVery well-written. Good examples in terms of pricing/price costs. Maybe mention some of the alternatives McDonald's can provide instead of using the all breakfast option.
ReplyDeletethis is really interesting adam, I never realized that McDonald's was losing revenue to subway but this technique that they're using is actually really well-thought out when you explained it.
ReplyDelete