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The world of superheroes goes far beyond just movies and comic books. All over the globe you can find merchandise in the forms of shirts, bumper stickers, cups, you name it. And considering the popularity that these figures have and that it is only continually growing, one can only imagine the astronomical number of profits that these merchandise can bring in. In the article “Which Superhero Earns 1.3 Billion A Year?” it shows just the crazy amount that these heroes bring even if it is a select few. I believe that these movies are so popular globally because of the amount of merchandise being sold which increases the knowledge & popularity of superheroes and movies about them.
Anywhere that you go now you can find superhero merchandise. It has grown into a global empire in just the past few decades and now it is incredibly popular all over the place. There are people walking around with Captain America shirts, Batman keychains, Thor phone cases, Superman tattoos, it is just crazy how popular these things are. In the article, it states that in 2013 Spiderman singlehandedly produced “1.3 Billion” in global sales. One character who was bit by a spider and can climb walls produced a profit of over a billion dollars. That is crazy, but when you think about it, how many kids are dressed up as spider man on Halloween? A lot, I dressed up as him myself, twice. It’s not even just during Halloween that Spiderman is so popular. Whenever there are kids in a toy store they are drawn to the action figure section which is filled with Spiderman toys. Also, Spiderman or any superhero can be placed on a ridiculous amount of items. Things such as cups, plates, water guns, shirts, bumper stickers, halloween costumes, soap dispensers, toy cars, and even more. It’s more than likely that at least once a day you’ll see the trademark red and blue of our favorite web-slinger.
However the crazy thing is how far world-wide superheroes have spread. In the article, it shows a graph of the profit of superheroes in the U.S. and Canada, and then it shows the profit in all the other countries.
What is crazy is that Spiderman produced about $400 million in profits in the U.S. and Canada. Yet, in every other country he produced a profit of over $900 million. Even being far and away the most popular character this number is just mind boggling. Batman is the second most popular superhero with a global profit of about $500 million. This shows that me and my dad seem to have a good taste in superheroes as his favorite hero is #1 and mine is #2. With the already incredible popularity of superheroes and the fact that this popularity is only continuing to grow, one can only imagine the amount of profit that will be brought in during the coming years. Especially, with the large slate of movies that are set to come out over the next 5 years. So this is yet another enticing factor for both movie studios and movie goers to buy into these types of movies.
What is crazy is that Spiderman produced about $400 million in profits in the U.S. and Canada. Yet, in every other country he produced a profit of over $900 million. Even being far and away the most popular character this number is just mind boggling. Batman is the second most popular superhero with a global profit of about $500 million. This shows that me and my dad seem to have a good taste in superheroes as his favorite hero is #1 and mine is #2. With the already incredible popularity of superheroes and the fact that this popularity is only continuing to grow, one can only imagine the amount of profit that will be brought in during the coming years. Especially, with the large slate of movies that are set to come out over the next 5 years. So this is yet another enticing factor for both movie studios and movie goers to buy into these types of movies.
In my next blog post I plan to research why superheroes are so important and inspirational in our everyday lives.
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