What Happens in Vegas...

Source: http://svcdn.simpleviewinc.com/

The city that never sleeps. Las Vegas, the land of gambling, drinking, late nights and… late night shopping.  An interesting study from the NPD group as reported by cspnet called “Late-Night Vegas Shoppers Crave C-Store Caffeine” gives some data on how much people are buying drinks to keep them awake or wake them up.  During the night out the vacationer might become tired and it isn’t shocking that he will likely turn to an energy drink or caffeine to keep him out longer.  Additionally, the person who needs to drive home in the morning after a busy and late night with little sleep needs a way to stay alert on the road.  It shouldn’t be surprising that he’s buying the same drinks.  The report says that “Las Vegas c-store shoppers overindexed the total U.S. c-store shopper average on energy drink purchases by 97%.”  With all that I had laid out, the late night shoppers are prioritizing drinks to help them sleep as little as possible.

Continuing on I had a lot of difficulty.  There isn’t a large amount of data specifically on Las Vegas like I had hoped so I’m just going to take a minute to analyze what Las Vegas is.  It’s a place known for its nightlife which is why it connects to my topic.  The people on the Strip are staying up late on little sleep and spending their money on drinks, gambling, shows, and parties.  Their choices to buy specifically these goods and services could be linked to their collective lack of sleep or to the location which is used as a vacation hot spot.  The vacation mentality not the sleepless mentality could then be the one incentivising them to spend their money in these careless ways, or it could be some combination of the two.  It’s hard to say without good data analysis between money spent late at night in places like Las Vegas and Atlantic City compared to the rest of the United States.  I wish I could find that data but I cannot.

Future Question: In what other examples does amount of sleep affect consumers?